•  Search Engine Marketing: Is Your Dynamic Site Invisible? Probably!
  Published in the Direct Marketing News, this article covers the inner workings of Google's PageRank(c) and the methodology behind achieving an effective cataloguing and spidering of your dynamic, database driven, Web site.

• Search Engine Marketing: Google's PageRank Formula
  Google is one of the newest search engines. It is very 'intelligent' and produces some of the most pertinent results of any major search engine. It is also a valuable marketing tool and if used properly as a search engine, a pay-per-click and a pay-per-view utility it will increase your bottom line substantially. Published in Web Pro News and Dev Pro News.

• Marketing in the New Millennium
  Meticulous selection of key-phrases and peripheral strategies will almost always guarantee a successful campaign. Peripheral search engine marketing strategies are defined in this article for the first time in great detail.

• Web Foundations
  The very simple logic to apply when you, as CEO, or President, will upgrade from a brick-and-mortar to a click-and-mortar. Many tips on upgrading your marketing team and resources to new millennium marketing minds.
  UPDATE: The major pay per click key-phrase portals announced recently, Q1, 2004, that they will launch a regional version of their portals. Just as Rob predicted in 1997.

• Generating ROI With Web Tools
  For far too long, otherwise savvy business managers have been jumping onto the Web and into new technologies because it's popular. With no plan of action and what appeared to be a complete lack of care as to how they would generate a return on that investment. Now the Web has begun to mature as a conduit for higher profit margins. Buckle up, it's just getting fun!